02 June 2017 By Tash Ellens
We have used Westminster Stone's beautiful paving year after year on our stand at the RHS Chelsea Flower Show. It is admired by all who visit the stand, they remark on how it looks like it has been there for centuries. This year, we continue the show season by heading to RHS Chatsworth Flower Show, where once again Westminster Stone have provided us with their paving. In this case, their National Trust Petworth Flagstones and Roman Villa Chedworth Tiles.
We have caught up with Vicky Braddock, Marketing Manager from Westminster Stone to gain a little insight into how they create their authentic paving.
Tell us a little bit about the history of Westminster Stone?
Westminster Stone are a third generation family run business that have been trading for over 30 years. We are renowned for the quality and authenticity of our reproduction stone paving as well as our comprehensive ranges of Livingstone Natural Stone. In 2011, we were honoured to receive the licence to produce ranges of paving on behalf of the National Trust and launched the National Trust Landscape Collection.
Are all of your products made on site?
Yes, all of our reproduction paving is manufactured at our Head Office on the Wales/Shropshire border using sustainable production methods. Our natural stone is ethically sourced from around the British Isles.
Tell us about the National Trust Landscape Collection?
The National Trust approached us because of our credentials for ethical manufacturing and because all of our stone is sourced and produced in Britain. The National Trust Landscape Collection comprises four ranges of paving, decorative stone and garden artefacts that are based on the best loved gardens and houses within the National Trust including Hidcote in the Cotswolds and Tatton Park in Cheshire.
We love your Jacobean Brick Pavers and National Trust Flagstones. How do you create the weathered, 'like-they-have-been-there-forever' look?
We are the only company that produce our moulds directly from sourced originals. Our Managing Director scours the country looking for the best examples from which to replicate. We have hundreds of moulds so that repetition is kept to a minimum, thus making them more authentic. We also strive to replicate the texture, tone and colour hues exactly to produce paving which has instant maturity.
What advice would you give to someone who is struggling to decide what paving to go for?
Think about the style of garden you want to create and the colour tones/texture of your house and surrounding area. If possible, visit one of our display centres where you can see the paving laid out in natural 'garden' settings or alternatively visit our Houzz profile for inspiration which has lots of case studies showing contemporary and more traditional garden layouts.
What are your most popular products?
Our most popular products are our reproduction ranges because of the attention to detail which makes them barely indistinguishable from the originals but with a uniformity of colour, texture and depth which you don't get with natural stone. Products such as Hidcote Flagstones from our National Trust range and our reproduction Yorkstone and Henslate flags are extremely popular.
What's next for Westminster Stone?
Our new website will go live during June featuring new product ranges including Porcelain paving and an extensive interior flood range. Our Paving Display Centres are a big part of our growth strategy and provide consumers with the opportunity to view our ranges in realistic garden settings. Our flag-ship centre at Burford is about to open our first interior Flooring Studio and we plan to open more Display Centres across the UK. Our successful National Trust Paving Collection will be extended during 2018 with the introduction of an interior flooring range to meet the demand for seamless indoor/outdoor designs.
Visit us at the RHS Chatsworth Flower Show and see their paving on our stand, along with our National Trust Ickworth greenhouse.