Celebrating Sixty Years at Chelsea In Style

Alitex Stand at Chelsea Illustration

Chelsea 2022 has provided us with a double cause for celebration, not only is it our 70th year in business, but it is our 60th outing to RHS Chelsea Flower Show! Celebration is very much the theme for our stand and who better to create some convivial hospitality than THE PIG Hotels.

Our stand muse Mark Diacono has helped us bring our garden (MA334) to life. Alongside us will be a host of Alitex friends; with planting by the unflappable Jake Curley, who will help bring our edible oasis to life; pre-loved gems sourced by Lamb & Newt, our neighbours at home in Hampshire who excel in styling with furniture and accessories to be re-loved; and paving from the very generous Westminster Stone. Nature lovers Green & Blue have donated their beautiful Bee Bricks, which you’ll find built into the greenhouse walls, and our botanical bar has been kitted out with some great British Booze. 

Pennard Plants, recipients of the prestigious RHS “Master Grower” Award will provide our stand with wonderful plants. From it’s Victorian walled garden in the heart of rural Somerset, Pennard Plants proudly grows one of the UK’s largest selection of edible plants, as well as heritage and heirloom seeds.

Oli - burnt ash stools
The Alitex stand will also boast a stunning rustic table, a creation of the exceptional, adventurous joiner Oli Carter. Fashioned from a solid 4m plank of cedar wood, the table has been designed and crafted by Oli himself, donned with 8 matching stools. Environmentally-friendly and sustainably sourced, Oli creates robust, bespoke, and beautifully constructed wooden pieces with impeccable precision and attention to detail. 

Our Greenhouses at Chelsea Flower Show

The Alitex garden will feature two greenhouses from our National Trust Collection, our Mottisfont, a traditionally designed aluminium greenhouse which is a firm favourite for our seasonal growers, and the Ickworth, our modern greenhouse, ideal for keen gardeners as it boasts a spacious interior, perfect for entertaining as well as growing.

Our Mottisfont greenhouse will be powder-coated in Downland Stone, and inside you will find THE PIG demonstrating their plot-to-plate ethos, showcasing an array of aromatic and edible plants, to present the huge benefits and possibilities of growing your own.

The Ickworth will provide a contrast, powder-coated in Bronze Manganese, the idyllic setting for our Botanical Cocktail Bar. With an adventurous cocktail menu curated by Mark Diacono and THE PIG, our bar will be stocked with Great British Booze. Our collaborators include Hepple Gin, Boatyard Vodka, Blighty Booch Kombucha and Simpsons English Sparking Wine. The Alitex stand will be a sociable space and offer visitors the chance to take a moment from the bustling show to enjoy our beautiful greenhouses and it’s floral fragrances.

We can’t think of a better way to celebrate our 70th business birthday than with our 60th stand at Chelsea. If you are attending the show, come and join the festivities on our stand MA334.  

Tags: chelsea, Birthday celebrations, convivial vibes