29 March 2012 By Billy Hawkins
Using design as the tool to differentiate your business.
South East Design Forum (Sedf) and the Design Council arranged an exhibition of design-led businesses recently at Bedales School. The theme of the exhibition was to demonstrate how design adds value to business and therefore Alitex, as glass house design pioneers, were invited along to contribute.
Johnny Grey (from Johnny Grey Kitchens) was also there. Some of you may remember our conservatory at RHS Chelsea 2011 and the Johnny Grey designed kitchen island. Alex Zdankovich, who was also there, makes beautiful handcrafted tiles which provide the perfect complement to a sink unit as a splash back. Janet Bligh garden designs also exhibited; Janet was also on our stand last year answering questions on the plants that were chosen for the design. All in all, an evening of old friends which made the occasion very social and was good for meeting like-minded design-led businesses.
A lecture by Neil Stone, a design council associate, explained the true value of design. He emphasised the importance of looking at aesthetic and functionality, something here at Alitex we continually strive to achieve by understanding our customer’s needs which results in a design to match.
Design is at the heart of what we do at Alitex, we don’t just make greenhouses we design them. It is our design and investment in that field which sets an Alitex greenhouse apart from the rest. It is the combination of aesthetic ideal and technical design skill that has resulted in Alitex being the first choice for architects to work on recent projects such as Fulham Palace and Myddelton House.
Alitex’s focus on design and repeated investment in design technology keeps it at the forefront of the market of glass and aluminium structures.